Ummagma has come a long way since I featured their double debut of their albums, Ummagma and Antigravity. The Canadian/Ukranian husband and wife duo have built a worldwide fanbase, had a feature in Rolling Stone Magazine Russia, and have recently made a partnership with The Blog That Celebrates Itself Records. Ummagma has been working with TBTCI artist, Robsongs, and to show their appreciation, the label had clip maker, Dimitry Uziel put together this video for "Human Factor". Dimitry has perfectly captured Ummagma's sound within the visuals: washed out, mysterious, and dreamy. Be on the lookout for more Ummagma news within the next couple of weeks.
Big thanks to Matt Warren for the mention above. This story was also covered by several other online sources, including the Dutch blog Here Comes the Flood (big thanks to Hans Werksman for that) and more stories should unfold this week. He writes: "Canadian-Ukrainian shoegaze post-rock duo Ummagma have released yet another video. This one is for Human Factor, a track from their self-titled album. The clip was made by graphic designer Dimitry Uziel and The Blog That Celebrates Itself Record Label."